Euro 2024

Adidas Unveils “Fussballliebe”: The Official Match Ball for Euro 2024

As the excitement for the 2024 European Championship builds, Adidas has unveiled the official match ball for the tournament, aptly named “Fussballliebe,” which translates from German to “Love of Football.” This ball promises to enhance the tournament’s excitement and give fans a glimpse of the thrilling moments in Germany. Featuring a vibrant design and advanced technology, the ball is set to play a crucial role in the competition.

Design and Launch Event

The “Fussballliebe” ball was officially launched at a special event in front of Berlin’s Olympic Stadium, kicking off a five-day celebration of football. The event featured appearances by past and current football legends and stars, freestyle football competitions, and opportunities for fans to engage with the sport. The ball’s colorful design reflects the tournament’s energy and passion, with intricate black, yellow, red, and green patterns symbolizing inclusivity and celebrating diversity.

Technical Features

The ball incorporates Adidas’ Connected Ball technology, which will be used in all 51 tournament matches, starting from the opening game at Munich’s Allianz Arena on June 14, 2024. This technology tracks every aspect of the ball’s movement, aiding VAR decisions and ensuring fair play throughout the tournament.

The “Fussballliebe” ball’s shell is supported by CTR-CORE, a design that enhances accuracy and consistency, allowing for quick and precise gameplay while maintaining optimal shape and air retention. The panel layout is reminiscent of the 2022 Al Rihla World Cup ball but features multiple integrated dimple sections for improved performance.

Purchase and Pricing

For fans eager to own a piece of Euro 2024 history, the “Fussballliebe” ball is available at Adidas retail stores, select retailers and adidas.com. In the United States, the ball retails for $165; in the UK, it is priced at £130; and within the EU, it is available for €150. Notably, 1% of the net sales will be donated to Common Goal, a charitable initiative founded by streetfootballworld and Juan Mata to support high-impact football charities addressing social issues worldwide. Common Goal is also a partner of the UEFA Foundation for Children.

It’s important to note that the ball version equipped with Adidas’ Connected Ball technology will not be available for retail purchase.

Symbolism and Aesthetic

The “Fussballliebe” ball’s design captures the sport’s essence and the tournament’s dynamic energy. The primary white color is accented with bold black, yellow, red, and green triangular patterns, symbolizing a welcoming environment and celebrating diversity. The Euro 2024 and Adidas logos are blue, adding to the ball’s striking visual appeal.

Additionally, the ball proudly displays the colors of the German flag and illustrations of each tournament stadium alongside the names of the host cities. These elements celebrate the unity and spirit of the competition, making the “Fussballliebe” not just a ball but a symbol of the tournament’s vibrant culture.

Conclusion

The Adidas “Fussballliebe” ball is more than just a piece of sports equipment; it is a testament to the love of football and the unity it brings to people worldwide. As Euro 2024 approaches, this ball will undoubtedly become a key player in the tournament, symbolizing the passion, excitement, and inclusivity that define the beautiful game. Whether you’re a player on the field or a fan in the stands, the “Fussballliebe” is set to make history and create unforgettable moments in football.

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