As Euro 2024 approaches, Adidas has rolled out new home and away kits for seven of its premier European teams: Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales. These teams are gearing up for the competition, and their players will don these innovative jerseys as they vie for the Henri Delaunay Trophy.
A Blend of Tradition and Modernity
Each kit in this collection masterfully blends traditional elements with modern aesthetics, aiming to unite fans and players while evoking a sense of pride and belonging. Adidas’ design philosophy for this series is to use the kits as a “canvas of hope and unity,” showcasing creativity while staying true to the rich football heritage. The design principles are diverse yet cohesive, reflecting a unique aspect of the team’s identity.
Bold National Colors and Innovative Patterns
Adidas has not shied away from bold and vibrant national colors, exploring high-saturation palettes like never before. For instance, Italy’s home and away kits feature an uncommon combination of red, white, and green, a fresh take on their national colors. Germany’s away kit also embraces a previously unused color scheme, pushing the boundaries of traditional football apparel design.
Reinventing Classic Patterns
Classic patterns have been reimagined with a modern twist. Scotland’s kits feature a contemporary take on the traditional Scottish tartan, adding a fresh and stylish flair to their national dress. Similarly, Spain’s kits are adorned with patterns inspired by the national flower and the carnation, subtly integrated into the design to add a touch of national pride and elegance.
Celebrating Cultural Heritage
Some kits pay homage to the cultural heritage of the respective countries. Belgium’s away kit, for example, celebrates the legacy of the legendary cartoonist Hergé and his iconic character, Tintin. The colors and design elements draw inspiration from Tintin’s signature look, with the back collar featuring a golden crown that shines brilliantly against the blue background, symbolizing Belgium’s rich artistic and cultural traditions.
Vibrant Graphics and Colors
The entire kit series is characterized by vibrant graphics and dynamic colors, exuding joy and hope. This energetic design ethos mirrors the excitement and anticipation of players and fans as Euro 2024 draws nearer.
Innovative Technology for Peak Performance
Each kit represents the culmination of close collaboration between Adidas and the national teams. They feature lightweight designs and cutting-edge Adidas technology to enhance player performance under pressure. Some jerseys incorporate HEAT.RDY technology for optimal comfort, while others use AEROREADY fabric to wick moisture and keep players dry. The increased use of mesh and reduced badge weight enhance comfort, allowing players to stay focused on the game.
A Statement from Adidas
Sam Handy, Vice President of Product and Design at Adidas, emphasized the symbolic significance of national team jerseys: “National team jerseys are a visual symbol that brings an entire country together. The players wearing them aspire to create unforgettable moments for their fans. Therefore, these jerseys represent not just sports but also the passion that connects us and a sense of identity, which is most vividly expressed in international competitions. We have drawn inspiration from the classic designs of each national team to create bold new designs, allowing fans to proudly show their support for their teams this summer, whether in the stands or on the streets.”
Commitment to Excellence
The newly launched national team kits reflect Adidas’ commitment to players and fans in this summer’s extravaganza. As a long-standing partner of UEFA, Adidas has also provided the official match ball for Euro 2024, named “FUSSBALLLIEBE.” This tournament will debut the “CONNECTED BALL” technology at the Euros, enhancing the game’s excitement and precision.
Conclusion
Adidas’ unveiling of the new 2024 home and away kits for seven European teams is a testament to the brand’s dedication to innovation, tradition, and cultural celebration. These kits promise to enhance player performance and serve as a vibrant representation of national pride and unity. As Euro 2024 approaches, fans and players look forward to showcasing these stunning designs internationally, making this tournament an unforgettable spectacle.
